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FINLAND REINFORCES POSITION AS A TOP DESTINATION FOR DESIGN TALENT

Press Release   •   Jun 23, 2016 11:39 BST

Finnish Designers Compete in the Global Design Market

On the heels of Finnish brand Marimekko’s announcement of its partnership with Target, set to debut April 17, 2016, Finland is continuing to reinforce its position as a global destination for design. The country is best known for the Northern Lights and Santa Claus, but their design talent is taking center stage thanks to Marimekko and countless other designers and brands.

“Finland has many remarkable features and natural phenomena that astonish our visitors, starting with the Northern Lights,” says Eva Kiviranta, PR & Media Coordinator. “Many people are unfamiliar with Finnish design that, for us, is more than just an object, it’s a way of living. Aside from encouraging visitors to share in our culture, traditions and history, we want them to consider Finland as a top design market as well.”

Finland has a diversified mix of both established and emerging brands, such as Iittala, Artek, Sophie Sälekari and Johanna Gullichsen. Each has their own unique aesthetic and vision, but all share the common goal of marking Finland as a global destination of design.

One of the oldest Finnish design brands is Iittala, a glass factory founded in 1881. Iittala quickly became one of the first companies to make the transition from decorative dinner sets to functional, aesthetically pleasing objects infused with progressive Scandinavian design.

Modern design came into effect in 1935 with the launch of Artek. The collection comprises furniture, lighting and accessories from Nordic masters and international architects, designers and artists. In 1989, Johanna Gullichsen of Johanna Gullichsen Textile Craft & Design, committed to honest design and a modern interpretation of Scandinavian textile traditions.

Up and coming Finnish designers have taken note of the growing design market. Sophie Sälekari is a young designer whose work encompasses innovation, color and compelling design. Sophie’s bold use of color and interesting material choices have been awarded both inside and outside of Finland.

Marimekko’s collaboration with Target is opening global doors and establishing recognition for other Finnish designers and brands of the same caliber. Finland’s expectation is to continue its influence around the world and to attract young talent. Visitors can experience the best of Finnish Design by visiting the Design District Helsinki and Marimekko’s outlet.

Visit Finland, part of Finpro Oy, is a state agency actively promoting Finland as a destination for foreign travelers. Visit Finland works closely with Finnish travel regions, travel businesses, transport companies and ministries, marketing tourism to Finland from abroad.
Visitfinland.com

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